FROM TRADITIONAL TO DIGITAL

Evolution from Traditional Advertising to Digital Advertising: A Social Entrepreneurship Story by UDGD has been awarded the project support of the Ministry of Interior, General Directorate of Civil Society Relations for the year 2020.

In the project to be carried out in cooperation with Istanbul Chambers of Tradesmen and Craftsmen, ‘Copywriting’, ‘Product Photography’, ‘Social Media Management’ trainings will be given to 150 people affiliated to the Istanbul Chamber of Advertisers and 150 people to be determined from disadvantaged groups. Each of the participants will receive Digital Marketing training for 6 months.

Today, when business processes are rapidly digitalizing, we observe that people with advanced digital marketing skills have job opportunities. In this training, it is aimed to move the participants’ existing business to the digital world and to develop their careers by gaining additional skills to their qualifications. Participants who will attend the training will be provided with the skills of where to start digital marketing, methods of creating a strategy to grow initiatives and the ability to manage in accordance with this strategy.