Digital Marketing Expertise Training
Today, when business processes are rapidly digitalizing, we observe that people with advanced digital marketing skills have job opportunities. The aim of this training is to provide participants with a profession from scratch and to develop their careers by providing additional skills to their qualifications.
With the Digital Marketing Expertise Training, it will be ensured to gain the skills of where to start digital marketing, methods of creating strategies to grow initiatives and the ability to manage in accordance with this strategy.
Education Content
- Digital Marketing Fundamentals - 12 Hours
- Establishing Digital Communication Strategy - 12 Hours
- SEO - 12 Hours
- Google Ads - 12 Hours
- Photoshop Basic Design - 12 Hours
- Basic Design in Illustrator - 12 Hours
- Facebook & Instagram Ads - 12 Hours
- Social Media Strategy and Content Planning - 24 Hours
- Customer Relationship Management (CRM) - 12 Hours
- Analytics and Reporting - 12 Hours
- Project Presentations - 12 Hours
Digital Marketing 101
Digital Marketing and its History
Digital Marketing vs. Traditional Marketing
Digital Marketing Technologies
Segmentation, Targeting, Positioning
Increasing Communication Effectiveness with Digital Communication Tools
Developing a Digital Strategy in line with Marketing Goals
Engagement and Content Strategy
Step-by-Step Campaign Management
Social Media Monitoring / Listening Systems
Introduction to Search Engines
Google's Page & Content Evaluation Methods
Introduction to Link Building
Anchor Text and Ideal Distribution Examples
Introduction to Keyword Research
Setting the Right Keyword Targets
Using Keyword Analysis Tools
How to Develop Effective Content Strategies
Introduction to Adwords & Basic Concepts
Adwords Advertising Models
Quality Score
Ad Rankings
Adwords Setup Strategy Determination
Hands-on Adwords Setup
Introduction to Remarketing
Creating a Remarketing List
Budget Optimization
Sample Report Analyzes
Recognition of Adobe Photoshop program at a basic level
Learning Photoshop tools
Making adjustments and corrections to the photographs
Creating graphics and designs from scratch
Increasing the level of knowledge on photo editing
Learning the basic logic of Illustrator in a very practical way. In addition, learning the use of tools that can make vector logos and drawings in the most detailed way
Making corporate works such as pattern drawings, poster works, business card works
What are Facebook Ads? How does it work?
Facebook Ad Types
Advanced Targets
Measurement & Reporting
How to Create a Digital Communication Strategy?
Increasing communication effectiveness with digital communication tools
Determining Social Media communication objectives
Making Competitor Analyses.
Case Studies from Turkey and the World
Selecting Social Media Channels
Social Media Monitoring Systems
Preparation of Social Media management plan
Crisis Management
What is CRM?
Objectives of CRM
Collecting and Making Sense of Data
Importance and Use of Data in CRM
What is a Customer Segment?
Marketing Automation Tools (E-Mail Marketing, Mobile & Desktop Notifications)
Google Analytics 101
Analytics Setup
Dimensions and Metrics
Target and Event Setup
Introduction to Tag Manager
Analytics Reporting
In this section the participants will present their projects
Education Content
- Digital Marketing Fundamentals - 12 Hours
- Establishing Digital Communication Strategy - 12 Hours
- SEO - 12 Hours
- Google Ads - 12 Hours
- Photoshop Basic Design - 12 Hours
- Basic Design in Illustrator - 12 Hours
- Facebook & Instagram Ads - 12 Hours
- Social Media Strategy and Content Planning - 24 Hours
- Customer Relationship Management (CRM) - 12 Hours
- Analytics and Reporting - 12 Hours
- Project Presentations - 12 Hours
Digital Marketing 101
Digital Marketing and its History
Digital Marketing vs. Traditional Marketing
Digital Marketing Technologies
Segmentation, Targeting, Positioning
Increasing Communication Effectiveness with Digital Communication Tools
Developing a Digital Strategy in line with Marketing Goals
Engagement and Content Strategy
Step-by-Step Campaign Management
Social Media Monitoring / Listening Systems
Introduction to Search Engines
Google's Page & Content Evaluation Methods
Introduction to Link Building
Anchor Text and Ideal Distribution Examples
Introduction to Keyword Research
Setting the Right Keyword Targets
Using Keyword Analysis Tools
How to Develop Effective Content Strategies
Introduction to Adwords & Basic Concepts
Adwords Advertising Models
Quality Score
Ad Rankings
Adwords Setup Strategy Determination
Hands-on Adwords Setup
Introduction to Remarketing
Creating a Remarketing List
Budget Optimization
Sample Report Analyzes
Recognition of Adobe Photoshop program at a basic level
Learning Photoshop tools
Making adjustments and corrections to the photographs
Creating graphics and designs from scratch
Increasing the level of knowledge on photo editing
Learning the basic logic of Illustrator in a very practical way. In addition, learning the use of tools that can make vector logos and drawings in the most detailed way
Making corporate works such as pattern drawings, poster works, business card works
What are Facebook Ads? How does it work?
Facebook Ad Types
Advanced Targets
Measurement & Reporting
How to Create a Digital Communication Strategy?
Increasing communication effectiveness with digital communication tools
Determining Social Media communication objectives
Making Competitor Analyses.
Case Studies from Turkey and the World
Selecting Social Media Channels
Social Media Monitoring Systems
Preparation of Social Media management plan
Crisis Management
What is CRM?
Objectives of CRM
Collecting and Making Sense of Data
Importance and Use of Data in CRM
What is a Customer Segment?
Marketing Automation Tools (E-Mail Marketing, Mobile & Desktop Notifications)
Google Analytics 101
Analytics Setup
Dimensions and Metrics
Target and Event Setup
Introduction to Tag Manager
Analytics Reporting
In this section the participants will present their projects
Certificate Requirements
- To continue the program at least 70%.
- Participating in classroom activities.
- To get at least 50 in the exam and project grade.
Strong Communication
Digital Transformation
Sustainable Development