International Digital Entrepreneurship Association and Istanbul Chamber of Advertisers implemented the project titled “Evolution Study from Traditional Advertising to Digital Advertising: A Social Entrepreneurship Story” project.

Within the scope of the project, trainings such as copywriting, product photography, social media management will be given to 300 tradesmen affiliated to the Istanbul Chamber of Advertising Tradesmen and 150 groups of young people, asylum seekers and disabled people.

Faik Yılmaz, President of the Union of Chambers of Chambers of Istanbul Tradesmen and Craftsmen, said in a statement to AA correspondent that they support all kinds of work that will benefit the tradesmen.

Stating that e-commerce has come to the fore during the pandemic process, Yılmaz underlined that training is also needed in this field. Stating that they will complete this aspect of the tradesmen with the trainings they will provide within the scope of the project, Yılmaz said, “Our tradesmen will learn new generation advertising within the scope of this training.”

“They will open up to the digital world through social media”

Gülay Şele, President of Istanbul Chamber of Advertising Tradesmen, said that the courses will be given online.

Pointing out that the tradesmen should allocate a serious budget for the advertising and marketing activities of the brand, Şele said, “Thanks to this training, our tradesmen will open their own products and brands to the digital world through social media without the need for an agency.”

Emphasising that the project aims to increase employment and ensure that tradesmen do not fall behind in developing technology, Şele stated that those who wish to apply for the project can apply via their website.

International Digital Entrepreneurship Association Academy Certificate

Emre Özcan, Secretary General of the International Digital Entrepreneurship Association, said that they implemented the project with the support of the Union of Chambers of Chambers of Istanbul Tradesmen and Craftsmen, Istanbul Chamber of Advertising Tradesmen and the Ministry of Interior.

Emphasising that the project provides an opportunity for participants to explain how digital advertising has become a source of income, Özcan said:

“Trainings will start on 28 December. There will be a 3-month training period until 18 March. There will be one more training from 18 March to 21 June. There is a total of 6 months training process. There will be 2 different groups in the trainings. We aim to train as many people as possible. We have included tradesmen and disadvantaged groups in this project. By disadvantaged groups we mean disabled people, asylum seekers, groups that can neither take part in education nor work. By including them in this project, we are trying to make them both professional and to provide an opportunity to add an extra qualified job skill to their careers.”

Özcan underlined that the project aims to provide employment to the disabled and to enable the tradesmen to learn the rules and techniques of new generation advertising, and noted that the participants will also be trained in product photography with professional cameras and mobile phones.

Özcan added that at the end of the training, successful participants will be awarded the International Digital Entrepreneurship Association Academy Certificate.

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